• News
• Press Releases

Precision Opinion’s selection of Interviewer and Pronto reflects Voxco expansion on the US market

December 14, 2007
Guthrie Rebel
Las Vegas, NV 

Montreal (QC) and New York (NY) – Voxco, a world-class software specialist in applications for collecting and processing strategic data, was selected by Precision Opinion. While considered a new player in the market research and public opinion surveys market in the United-States, Precision Opinion’s senior members have worked together over the past decade.

Precision Opinion acquired Voxco’s exclusive predictive dialer, Pronto^TM, as well as 75 stations of Voxco’s Web-CATI solution (Interviewer^MC Web-CATI).

“Because Voxco’s applications are based on a multi-mode technology, it allows us to combine CATI (telephone interviewing), CAWI (web interviewing), CAPI (in-person interviewing via PDA), CAMI (cell phone interviewing), and IVR (interactive interviewing) in any combination. Everything ends up in the same database – and ready for immediate export and ultimate analysis.” says Jim Medick, President of Precision Opinion.

“As we were starting a new company, we took the time to look at the technologies available to us and rapidly came to the conclusion that Voxco’s predictive dialer efficiency, fully integrated to its Web-CATI application, was clearly the best solution on the market. It’s truly flexible architecture allows us to meet client demands providing them with real time data they need to make critical decisions.” says Guthrie Rebel, CTO of Precision Opinion.

“We are excited that our solution answered so perfectly Precision Opinion’s needs. Selecting Voxco after reviewing the different technologies available clearly shows that the effectiveness of our solutions is more and more acknowledged on the US market” says Vincent Auger, Sales Director of Voxco North America.

About Precision Opinion
Precision Opinion is Nevada’s largest market research and public opinion polling organization that provides state-of-the-art data collection to the research industry—with a modern CATI telephone interviewing center. Precision Opinion conducts market research & analysis specializing in data collection on both qualitative and quantitative levels.