Mission

The mission of Precision Opinion is to deliver peace-of-mind to our clients. We do this by providing unimpeachable data, according to requirements, on time and on budget via trained interviewers utilizing proven CATI technology and modern telecommunication equipment.

We are Experienced. Dedicated. Driven.

We are The Most Trusted Name in Market Research.

Introduction

Thank you for allowing us to present Precision Opinion. Selecting a new telephone data collection supplier is a lot like choosing a business partner. You need one with a sound reputation and a proven track record who is willing to act in unison with your goals and objectives.

We feel Precision Opinion is uniquely qualified to be your partner for 6 distinct reasons:

1. Precision Opinion is of sufficient size and scope to manage this important undertaking with 330 CATI Stations (including predictive dialers) in place and ready to be utilized.

2. Precision Opinion has both experienced management and highly trained interviewing personnel on staff and ready to be utilized.

3. Precision Opinion has an experienced IT executive and system in place and ready to be utilized.

4. Precision Opinion is a highly recognized and well regarded government sub-contractor.

5. Precision Opinion executives have a long, rich history of meeting and exceeding client quality and completion requirements.

6. Precision Opinion Research Associates have been trained across multiple CATI platforms.

We have taken the liberty to enclose Precision Opinion capabilities including a special emphasis on our recruiting and training of Research Associates (interviewers). While the research industry is not lacking in data collection firms, there is a vast difference among them. We hope that you will select Precision Opinion as your partner — and experience the positive difference professionalism and teamwork can make.

Overview

Precision Opinion is known as a technologically advanced market research services data collection company. Our services span the testing of new television pilots and Hollywood movies in a real-time behavioral response preview theater; movie trailer and commercial testing via the Internet; as well as traditional market research services for corporations and government agencies.

Precision Opinion is a 330 station CATI equipped phone room including speed/predictive dialers. We deliver uncompromising data and service to the research industry. Our modern phone center’s hi-tech capabilities allow real-time delivery of frequency and percentages, production reports and data delivery. Our continually trained research associates assure interviews with unbiased results. Quality is maintained with remote on-screen and on-line monitoring. Clients can monitor the briefing session via a combination of both audio and visual components. You can listen and watch the data being entered in real-time during the monitoring session.

Precision Opinion was established with the expressed purpose of delivering uncompromising data and service to the research industry. To meet that objective, we installed the newest state-of-the-art survey hardware and software using the Voxco platform. The phone room reflects 20 years of experience and vital input by the market research industry – by project managers who require timely project flow information and on-time delivery and by senior analysts who require uncompromising data and verbatim reporting.

Precision Opinion does not sell "pre-set" data collection packages / facilities. Instead, we develop a customized research services program for every client. Our dedication and experience means that our data is completely trustworthy.

Projects over the past 20 years have included:

• VoIP telephone data collection from national and international headquarters across multiple platforms.
• Multi-Mode methodologies including telephone / internet / cell phones / IVR simultaneously.
• Telephone data collection using a combination of live interviewer and pre-recorded positioning to assure message is delivered in an unbiased fashion.
• Internet testing of commercials and movie trailers with real-time positive/negative response tracking.
• Internet data collection that directly mimics a telephone interview complete with questions being read and shown to the respondent.

In each instance, the company built the required technologies and facilities to meet precise requirements and then operated the data collection process.

Operating Divisions

• Precision Phone
• Precision Online
• Precision Focus+

The phone room reflects 20 years of experience and vital input by the market research industry — by project managers who require timely project flow information and on-time delivery and by senior analysts who require uncompromising data and verbatim reporting. Located in Las Vegas, in addition to the large employment base, the western time zone allows for two eight-hour work shifts with convenient daytime and evening calling patterns to all domestic time zones.

Precision Opinion’s CATI (Computer Assisted Telephone Interviewing) system virtually eliminates interviewer error while increasing phone room productivity by taking decision making away from floor supervisors and to the "computer brains" thus maximizing productivity and reducing over / under quotas. The Voxco Command Center and Pronto dialer system is maintained in house on a clustered SQL server that manages sample quotas, coding and executes automatic skip patterns or list rotations.

Precision Opinion’s Web / Internet survey software was developed to replicate CATI interviewing. That is the software can manage sample quotas, coding and executes automatic skip patterns or list rotations. In addition, the respondent interface is user friendly in both visual format and in ease of use. All programmers and IS personnel are full time employees meaning no-outsourcing of web surveys is required at any time during the research process.