Facility Walk Through
THE LARGEST FACILITY IN LAS VEGAS
FOCUS+
Jim Medick, the pioneer in building Las Vegas as one of the premier research localities in the United States has re-teamed with Vegas’ focus group specialist Lisabeth Couturier for an exciting new division of Precision Opinion called Focus+.
Focus+ is the reopening and remodeling of the high-tech research center located 100 yards off the world famous Las Vegas Strip. Focus+ has been designed to provide clients, moderators and respondents the very best focus group facility available.
The latest technology is in place.
Every scenario has been considered.
Focus+ is perfectly situated to manage your Focus Groups, Product Placements, Movie/TV Testing, IDI’s, Mock Juries as well as In-Field Data Collection services.
The modern Focus+ facility is home to:
- Three Master Focus Group Suites With Tiered Client Viewing And Private Suites
- 48-Seat Movie Theater With Dial Technology
- Two IDI Rooms With Client Viewing
- Large Product Demonstration Room
- Computer Equipped Testing Laboratory
- Private Respondent Lounge
- Commercial Grade Equipped Kitchen
- Uniformed Field Data Collection Team With CAPI
Each Customizable Suite includes:
- Custom Line-of-Sight Conference Tables
- Acoustic Panels for Maximum Performance Sound Absorption
- Specialty Focus Group Microphones that minimize unwanted noise and pick up all audio even if respondent turns their back from the table
- In-Use Lights to avoid unwanted disturbance
- Moderator one touch remote control for televisions and media
- Client one touch control for pan-tilt & zoom in/out cameras
- Multi-camera views
- Clients with multiple groups can view all rooms simultaneously
- Motorized 42” Cable Ready LCD-TV with Blu-ray
- Client lounge and viewing suites have Cable Ready 32” LCD-TV with Blue-ray
- One button starts audio/video recording sessions with automatic verification of “all-systems-go” to group hostess
- 48-Seat Movie Theater with 60” Cable Ready / 3D Ready LED-TV with 7.1 Surround Sound
- Plug and Play ease for Audio and Video Equipment
- DVD Video Recording
- Digital Audio Recordings
- Noise reducing microphones
- Sound Proofed Rooms
- Secure High-speed Internet
- ActiveGroup / FocusVision / PrecisionVision Streaming Media with Burstable Bandwidth
- Secure client Wi-Fi
- Redundant Firewalls
- Redundant Internet
Your Participants are Professionally Recruited In-house and comprises:
- 12 years plus experience for management team, hosts and recruitment staff.
- Recruiting backed by Precision Opinion’s™ 350-CATI station phone room.
- Focus+ developed the largest Las Vegas residential and business data base available.
- MDSS software assures participants are qualified and verified.
Participants are quadrupled screened:
- Pre-screened online with patent pending Precision Engage℠
- Screened via phone by full time professional recruiter from pre-qualified list
- All respondents are verified and confirmed prior to group
- All respondents re-screened and verified upon check in
Precision Opinion Focus+ Overview
