Book Jim Medick
James T. Medick - President
With a 20-year track record in global market research, James T. Medick has developed customized strategies and analysis for some of the country’s most renowned companies. He has lent his expertise to marketing giants like Procter & Gamble and Mattel and to mass media companies such as NBC, CBS, Warner Brothers and the Discovery Channel. Medick has expert knowledge in a slew of industries spanning from consumer products to gaming. He has worked with some of the most notable casinos in Atlantic City and on the Las Vegas Strip. His experience with providing expert opinion and forecasting socioeconomic trends with polling has established Medick as one of the leading authorities in market research and secured his position as a credible resource for media, speaking engagements and consulting projects.
Medick launched his first company, MRCGroup, in 1995 in Princeton, New Jersey. He moved the company to Las Vegas in 1996 with a vision to build a full-service consulting firm where he could utilize his market research skills with gaming clients. He quickly grew MRCGroup into one of the nation’s largest market research services firms. After more than a decade of successful years, Medick sold the company in 2007. That same year, he also decided to make Las Vegas his permanent home and went into retirement.
He was soon lured out of retired life and back into what he knows best, market research. This led him to launch his second market research service firm, Precision Opinion. Within one year, he had reached profitability by successfully retaining notable clients in government, entertainment, hospitality and national political sectors. For Jim Medick, lighting has struck twice as he is once again recognized for high quality research services as Precision Opinion continues to grow in spite of the current national economic conditions. Precision Opinion has over 200 full time employees in Las Vegas.
In addition to directing the company, Jim also moderates focus groups for a wide variety of entertainment, consumer and business-to-business clients. His knowledge of the gaming industry, both the customer and supplier side, has sent him to every gaming market in the United States as well as every gaming venue. Aside from gaming and politics, for the consumer industry, Jim regularly tests advertising campaigns, entertainment concepts, as well as customer service programs. Jim has designed, programmed, managed, conducted, and analyzed more than 2,500 surveys, focus groups, and dial sessions over the past decade.
Previously named “Market Researcher of the Year” by Research Business Reports, Medick has developed a business model of customized strategies and sustaining long-term relationships with both his clients and his team as the fundamental principles he works and lives by. Staying on top of the latest trends and innovations is also part of Medick’s nature.