About Us
Mission
The mission of Precision Opinion is to deliver unimpeachable data to our clients on time, according to requirements and on budget.
We deliver on this mission in a working environment of respect and partnership.
Precision Opinion Defined
Precision Opinion is a market research services firm that plans, develops and implements long-term data collection programs customized to meet specific client requirements.
Precision Opinion does not sell “pre-set” data collection packages / facilities. Instead, we develop a customized research services program for every client. Our dedication and experience means that our data are completely trustworthy.
Projects over the past 20 years have included:
- VoIP telephone data collection from national and international headquarters across multiple platforms.
- Multi-Mode methodologies including telephone / internet / cell phones / IVR simultaneously.
- Telephone data collection using a combination of live interviewer and pre-recorded positioning to assure message is delivered in an unbiased fashion.
- Internet testing of commercials and movie trailers with real time positive/negative response tracking.
- Internet data collection that directly mimics a telephone interview complete with questions being read and shown to the respondent.
In each instance, the company built the required technologies and facilities to meet precise requirements and then operated the data collection process.
Precision Opinion Operating Divisions Includes:
- 230 Computer Assisted Telephone Interviewing Center in Las Vegas, Nevada
- Precision Opinion Online
The phone room reflects 15 years of experience and vital input by the market research industry – by project managers who require timely project flow information and on-time delivery and by senior analysts who require uncompromising data and verbatim reporting. Located in Las Vegas, in addition to the large employment base, the western time zone allows for two eight-hour work shifts with convenient daytime and evening calling patterns to all domestic time zones.
Precision Opinion's CATI (Computer Assisted Telephone Interviewing) system virtually eliminates interviewer error while increasing phone room productivity by taking decision making away from floor supervisors and to the “computer brains” thus maximizing productivity and reducing over/under quotas. The Voxco Command Center and Pronto dialer system is maintained in house on a clustered SQL server that manages sample quotas, coding and executes automatic skip patterns or list rotations.
Precision Opinion’s Web / Internet survey software was developed to replicate CATI interviewing. That is the software can manage sample quotas, coding and executes automatic skip patterns or list rotations. In addition, the respondent interface is user friendly in both visual format and in ease of use. All programmers and IS personnel are full time employees meaning no-outsourcing of web surveys is required at any time during the research process.